Digital Strategy Work
Through Digital Dashh I offer digital strategy and consulting specializing in developing and executing holistic digital strategies for businesses of all sizes. Focusing on social media, digital marketing, and SEO, we help our clients create and sustain a successful online presence.
My team comprises experienced professionals passionate about helping businesses of all sizes reach their goals. I understand the importance of staying ahead of the curve and delivering results with a personal touch. Contact me today to learn more about how we can help you with your digital strategy.
HEALTH SERVICES
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ORGANICALLY INCREASED SOCIAL MEDIA FOLLOWERS BY 12K
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RECEIVED OVER 1M VIDEO VIEWS IN LESS THAN 60 DAYS
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CONVERTED SOCIAL MEDIA FOLLOWING INTO PATIENTS AND INCREASED PATIENTS BY 65%
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CREATED EVERGREEN CONTENT THAT CONTINUOUSLY GROWS THE PRACTICES REACH
EDUCATION
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PIONEERED SOCIAL MEDIA EFFORTS
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DOUBLED PROGRAM SIZE IN ONE YEAR'S TIME
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STABILIZED AND INCREASED PARTNERSHIPS
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INCREASED PROGRAM REVENUE BY 47%
INFLUENCER
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DEVELOPED PARTNERSHIPS WITH INTERNATIONAL BRANDS BASED ON INFLUENCE AND ENGAGEMENT
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GREW ENGAGEMENT BY 183% IN 14 DAYS
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REACHED 1.5M+ PLAYS ON TIKTOK AND INSTAGRAM IN UNDER 40 DAYS
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CURATED A COMMUNITY OF OVER 12K ENGAGING FOLLOWERS
Case Studies
Solution:
Website Redesign and SEO Optimization: We initiated a website redesign to make it visually appealing, user-friendly, and mobile-responsive. Additionally, we implemented SEO best practices to improve search engine rankings, ensuring the clinic's website appeared in relevant local searches.
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​​Online Appointment Scheduling and Patient Reviews: We integrated an online appointment scheduling system, simplifying the booking process for patients. Moreover, we encouraged satisfied patients to leave positive reviews on platforms like Google and Yelp, bolstering the clinic's online reputation.
Challenge:
Competitive Market: The local healthcare market was highly competitive, with well-established clinics and hospitals dominating search engine results and social media platforms.
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Limited Online Visibility: The client's chiropractic care center had minimal online visibility, with a basic website that lacked search engine optimization (SEO) and relevant content.
Results:
Organically Increased Social Media Followers by 12K:
The strategic social media engagement and content marketing efforts resulted in a substantial increase in the clinic's social media followers. Through targeted and engaging content, the client gained 12,000 new followers organically, expanding their digital reach.
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Created Evergreen Content That Continuously Grows the Practice's Reach: The development of Evergreen content proved to be a highly effective long-term strategy. This content consistently attracts new patients and extends the clinic's reach, even beyond the initial campaign periods.
Conclusion:
Through the implementation of effective digital strategies, including website optimization, content marketing, local SEO, and social media engagement, my skills and acumen helped transform the small family-owned chiropractic care center. The clinic witnessed substantial growth in its patient list and revenue, establishing a strong foothold in the competitive local healthcare market. By strategically utilizing available resources and capitalizing on the power of social media and evergreen content, the family business was able to thrive and succeed in its endeavor to provide quality chiropractic care.
Solution:
Limited Reach and Digital Presence:
The nonprofit struggled to reach its target audience effectively, limiting its ability to engage with high school students seeking funding for secondary education.
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Engaging the Target Audience during the Covid Era:
The Covid-19 pandemic added complexity to reaching students during a time when traditional in-person outreach was not feasible.
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Revamping the Website for Enhanced User Experience:
I led the redesign of the nonprofit's website, ensuring a fresher and more impactful user experience. The revamped website featured intuitive navigation, updated content, and clear calls to action to guide students seeking funding options effectively.
Challenge:
Competitive Market: The local healthcare market was highly competitive, with well-established clinics and hospitals dominating search engine results and social media platforms.
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Limited Online Visibility: The client's chiropractic care center had minimal online visibility, with a basic website that lacked search engine optimization (SEO) and relevant content.
Results:
Digital Strategy Overhaul: I conducted a thorough analysis of the nonprofit's digital assets and devised a comprehensive digital strategy. This strategy involved optimizing their website, enhancing social media presence, and implementing targeted online marketing campaigns.
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Initiating the "Scholarship for Your Thoughts" Initiative:
I collaborated with the nonprofit to design the "Scholarship for Your Thoughts" initiative. This online scavenger hunt empowered high school students to explore creative ways of earning money for their secondary education. Donors were engaged to contribute various prizes, making the event more appealing to the participants.
Conclusion:
Through strategic planning and a digital overhaul, my efforts helped transform the educational nonprofit's reach and impact in the high school student community. The "Scholarship for Your Thoughts" initiative provided an engaging platform for students to discover funding options creatively, while the revamped website and targeted marketing efforts attracted more donors and sponsors to support this noble cause. Despite the challenges of the Covid era, the organization successfully adapted and empowered students in their quest for secondary education funding.
Solution:
E-Commerce Website Development: I collaborated with Brimfield Rugs to develop an e-commerce website that showcased their extensive collection of rugs with clear product descriptions, high-resolution images, and a user-friendly interface for seamless online shopping.
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Content Marketing and SEO: I implemented a content marketing strategy to showcase Brimfield Rugs' expertise and educate customers about various rug styles, care tips, and interior design trends. By optimizing website content for search engines, we aimed to improve their online visibility and rankings.
Challenge:
Transition to E-Commerce: As a traditional brick-and-mortar business, Brimfield Rugs faced the challenge of transitioning into the world of e-commerce while maintaining their reputation for quality and customer service.
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Reaching a New Audience: While the business had a loyal local customer base, expanding into the e-commerce world would enable them to reach customers beyond their physical location and tap into a broader market.
Results:
Expanded Customer Base: Brimfield Rugs successfully transitioned into the e-commerce world, enabling them to reach a new and diverse customer base beyond their physical store's location. The website's accessibility attracted customers from different regions and even international markets.
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Growing Online Presence: With the implementation of content marketing, SEO, and social media strategies, Brimfield Rugs established a robust online presence. Their brand visibility improved significantly, attracting more visitors to their website and social media channels.
Conclusion:
By helping Brimfield Rugs make a successful transition into the e-commerce world, I enabled them to expand their customer base, establish a strong online presence, and experience significant growth in sales and revenue. Through a strategic digital marketing approach, the family-owned business embraced the opportunities presented by the digital era and solidified its position as a trusted provider of high-quality rugs to a wider audience.